Text Message Marketing

Text Message Marketing – 30 reasons to LOVE SMS Text Marketing

 
1-5 REASONS TO LOVE SMS TEXTING

  1. Texting is the most widely-used and frequently used app on a smartphone, with 97% of Americans using it at least once a day. (Pew Internet)
  2. People worldwide will send 8.3 trillion text messages in just this year alone. That’s almost 23 billion messages per day, or almost 16 million messages per minute. (Portio Research)
  3. Over 6 billion text messages are sent in the U.S. each day. (Forrester)
  4. Over 80% of American adults text, making it the most common cell phone activity. (Pew Internet)
  5. Text messages have a 98% open rate, while email has only a 20% open rate. (Mobile Marketing Watch)

6-10 REASONS TO LOVE SMS TEXTING

  1. Text messaging has a 45% response rate, while email only has a 6% response rate. (Velocify)
  2. Texting takes up 14.1% of cell phone users’ time. (Nielsen)
  3. 90% of all text messages are read in under 3 minutes. (Connect Mogul)
  4. Text messages are read on average in under five seconds. (SlickText)
  5. 75% of phones worldwide (4.5 billion) are text-enabled (DuoCall Communications)

10-15 REASONS TO LOVE SMS TEXTING

  1. 96% of smartphone users text. (Acision)
  2. Americans sent 69,000 texts every second in 2012 (CTIA)
  3. The average adult spends a total of 23 hours a week texting (USA Today)
  4. The average Millennial exchanges an average of 67 text messages per day (Business Insider)
  5. On average, Americans exchange twice as many texts as they do calls (Nielsen)

16-20 REASONS TO LOVE SMS TEXTING

  1. Only 43% of smartphone owners use their phone to make calls, but over 70% of smartphone users text (Connect Mogul)
  2. 55% of heavy text message users (50+ texts per day) say they would prefer to receive a text over a phone call (Pew Research Center)
  3. In 2011, 31% of Americans said they preferred text messages to phone calls (Pew Research Center)
  4. It takes the average person 90 minutes to respond to email, but only 90 seconds to respond to a text message. (CTIA)
  5. American women text 14% more than men. (Nielsen)

21-25 REASONS TO LOVE SMS TEXTING

  1. 79% of companies believe customers want SMS/text support. (ICMI)
  2. 38% of contact centers currently offer SMS, and 23% have plans to add it in the next 12 months. That means 61% of contact centers will offer SMS support in 2016. (Dimension Data)
  3. 80% of people are currently using texting for business. (eWeek)
  4. One in five consumers is just as likely to prefer a text message from a business to a phone call. (ICMI)
  5. The activities people with text capabilities would most prefer to do via text are: check order status (38%) schedule or change appointments (32%) and make or confirm reservations (31%). (Harris poll; link below)

26-30 REASONS TO LOVE SMS TEXTING

  1. Over half of customers said they would be likely to text with a customer support agent. Similarly, 52 percent would prefer texting customer support over their current preferred form of communication.
    (eWeek)
  2. A 2012 study found that text was the highest rated contact method for customer satisfaction out of all other customer communication channels. Text earned 90 out of 100 points, while phone earned 77 out of 100 and Facebook earned 66. (CFI Group)
  3. Millennials prefer automated text messaging over IVR, including speech-based solutions (Frost & Sullivan)
  4. Over one-third of business professionals say they can’t go 10 minutes without responding to a text. (eWeek)
  5. SMS text chat converts a $6-$20 call to a chat that costs pennies per session. (Forrester & ContactBabel)